Urban Futures with San Francisco Urban Film Festival
For the 8th annual San Francisco Urban Film Festival (SFUFF) in 2022, themed Urban Futures, I was brought on to refresh the festival’s brand identity across web and social media. With only one month from concept to launch, the challenge was to create a modern, vibrant visual system that reflected the festival’s thoughtful programming and optimistic tone in the wake of the COVID-19 pandemic.
I immersed myself in the theme to develop a strategy rooted in resilience, hope, and transformation. The resulting design system drew inspiration from urban landscapes, featuring layered typography, geometric motifs, and a dynamic color palette to symbolize mobility, diversity, and renewal.
I designed flexible templates and digital assets for social media, web, and email, while creating a content strategy that gave balanced visibility to all 17 films and 6 community programs. The new visual identity was successfully integrated across all platforms in collaboration with the SFUFF team, resulting in a streamlined and accessible audience experience.
Engagement on social platforms increased, and feedback praised the modern, cohesive aesthetic. This project exemplifies my ability to unite strategic thinking with visual design under tight timelines, creating work that amplifies both message and mission.
Initial Mockups/Sketches
8th Annual SFUFF 2022
Mockups/Sketches for Social Media