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FREEMIND US: Fusing football, fashion, and ivorian identity
Freemind US is a bold new fashion brand founded by an emerging Ivorian designer, blending streetwear, sport, and high fashion with inspiration from football culture and the iconic Djibril Cissé. Tasked with designing a high-impact pitch deck in just 24 hours, I developed a compelling visual narrative to help the brand secure sponsorships for its upcoming show. The deck needed to communicate the brand’s unique fusion of Ivorian pride and global ambition to an international audience.
Through a rapid discovery session, I quickly aligned with the brand’s vision and crafted a bold, cohesive design using client-provided assets, football iconography, and African textile motifs. An agile, feedback-driven workflow allowed for real-time adjustments, resulting in a polished deck delivered overnight. The final presentation was well received by potential sponsors, elevating Freemind US’s profile and positioning it as a fresh, global contender in fashion.