Projects
Info–
I'm Josh Sanders, a Brooklyn-based graphic designer creating bold, thoughtful identities for artists, cultural spaces,
and community-driven brands. My work bridges strategy and storytelling to make ideas visible—and memorable.
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FREEMIND US: Fusing Football, Fashion, and Ivorian Identity
Freemind US is a bold new brand founded by an emerging Ivorian fashion designer inspired by football culture and the iconic Djibril Cissé. The brand merges streetwear, sport, and high fashion to redefine Ivorian style for a global audience.
Goals
Design a high-impact pitch deck overnight to help Freemind US secure sponsorships for its upcoming fashion show. The deck needed to clearly express the brand’s unique identity and ambitious vision—within an extremely tight timeline.
Challenges
• 24-hour turnaround: Required rapid concept development, design, and delivery
• Complex storytelling: Needed to clearly communicate a fusion of football, fashion, and Ivorian pride to an international audience.
Approach
• Rapid Discovery: Held a focused consultation to quickly understand the brand’s values, story, and audience.
• Design Direction: Created a bold visual narrative using client assets (design photos, brand colors, logo) and integrated graphic motifs inspired by football iconography and African textile patterns.
• Agile Workflow: Maintained constant communication with the client to allow for swift feedback and real-time adjustments.
Results
• Delivered overnight, the final deck effectively captured the brand’s energy
and distinct cultural blend.
• Well received by potential sponsors, with several expressing interest in supporting the show.
• Elevated brand perception, positioning Freemind US as a serious, style-forward contender in global fashion.
Conclusion
This project exemplifies our ability to deliver under pressure without compromising on creativity or clarity. We transformed a high-stakes, last-minute request into a visually compelling narrative that helped Freemind US move one step closer to the global stage.