1. GoPro Advertising
GoPro Digital Advertising 2023
In 2023, the Hero 12 Black built upon this foundation with improved battery efficiency, HDR video capabilities, and enhanced wireless audio support, making it even more versatile for creators. These updates refined the GoPro experience, offering better performance and usability while maintaining the brand’s signature durability and image quality.
For the GoPro Hero 12 Black launch, I collaborated with the Digital Advertising team to refine and expand our existing design templates, ensuring a fresh yet cohesive visual identity. We introduced wider margins to emphasize bold, dynamic photography and incorporated playful, hand-drawn scribbles to reinforce the Hero 12’s tagline, Official Camera of Fun. This evolution of our design system balanced structure with spontaneity, enhancing brand storytelling while maintaining consistency across digital campaigns.
GoPro Digital Advertising 2022
In 2022, the GoPro Hero 11 Black introduced a new 8:7 sensor, enabling greater creative flexibility for capturing immersive content. Alongside it, the Hero 11 Black Mini offered a more compact, simplified design for those prioritizing portability.
As GoPro approached its 20th anniversary, I played a key role in refining the brand’s digital presence. Working with the Digital Advertising team, I helped develop cohesive guidelines and versatile design templates that unified messaging across product features, promotions, and campaigns. These templates balanced photography, product renders, and illustration, ensuring consistency while allowing creative flexibility. This project reflects my ability to craft strategic, scalable design systems that enhance brand identity and engagement.